Birch and Body is a soap and lifestyle company focused on Birch extracts that come from “Sustainability Certified” managed and harvested forests in Minnesota and Wisconsin. Promoting clean and health benefits, they are used as an all over bar that is natural and sustainable. I redeveloped their design identity and packaging based on their established logo assets. Using eco friendly packaging and an all natural direction became a visual calling for their brand. I assisted and directed the photo and video shoots highlighting the product and its story.