Good Vibes Supply Co.
Good Vibes Supply Co. is an apparel company relying on functional silhouettes paired with artists’ design direction. I was responsible for creating and executing designs that were translatable to the consumer, as well as cost conscious for print production stages. Specifications included apparel color, graphic color, dimension, placement and application. Other design tasks included, promotional images, product photo direction and edits, packaging, and web implementation. Working with Good Vibes Supply Co., I developed a line of clothing that merged the past influences with new contemporary designs. This release accounted for an increase in the company’s online engagement and following by 400% and more than doubled sales revenue.
Branding, Identity, Product
Design nicksgood
Creative Direction nicksgood
Photography Aren Kauch
Design Elements Merchandise & Accessories, Promotional Design, Package Design, Web Design Concept & Development
Apparel photographed in studio and edited in Photoshop. Designs from photos were cropped and placed on the edited final apparel photo.
Designs were influenced by current trajectory and past analytics. I gathered information through sales lists, website information, online interaction, and current trends. All of these factors played into the inspiration and final designs for this line.
Designs were influenced by current trajectory and past analytics. I gathered information through sales lists, website information, online interaction, and current trends. All of these factors played into the inspiration and final designs for this line.
