Juiced Nutrition is a health and fitness company focused on pre and post workout nutrition drinks. Coinciding with the launch of their latest products and new location, I redeveloped the design identity and packaging based on their request for a clean, straightforward, and energetic overhaul. The shape of an orange became a symbol for the brand as it is clear, versatile, and directly addresses that their staple product is fruit based. Through a combination of a fresh color palette and playful design elements, the redesign reflects Juiced Nutrition’s new energy and push to bring high quality fresh products to their ever expanding market.