Growing Pains
Ahead of the album launch, Moosh & Twist approached me to create a comprehensive design package for their album, including its title and promotional guide. The album had to serve as both a marketing tool for their growth and a practical guide for music labels. Working closely with Moosh & Twist and their publishing company, I streamlined the visual identity to reflect their evolving sound, crafting layouts that effectively communicated their musical journey.
I restructured complex, text-heavy elements to create more visually engaging and cohesive designs. This album and tour package, which traveled to 31 locations worldwide, played a significant role in their promotional efforts. It contributed to the success of their album, which sold CDs globally and achieved over 12.5 million online plays.
Branding, Product, Print
Design nicksgood
Photography Ryan Craven
Distribution Entertainment One
Sponsor Boost Mobile
Design Elements Album & Disc Design, Digital Design, Mockup Design, Promotional Design, Social Media Design (Snapchat, X, etc), Print Design (Posters, Booklet)
Apparel photographed in studio and edited in Photoshop. Designs from photos were cropped and placed on the edited final apparel photo.
Designs were influenced by current trajectory and past analytics. I gathered information through sales lists, website information, online interaction, and current trends. All of these factors played into the inspiration and final designs for this line.
