For Hatchet Apparel’s Endless Summer Release, I was responsible for branding and identity, shaping a visual narrative that captured the season’s energy. I designed print graphics for shirts and developed a custom patch, ensuring each piece reflected the adventurous essence of the collection.

Beyond design, I contributed to video and photo production, assisting with creative direction and post-production edits to bring the campaign to life. My role combined brand storytelling with hands-on design execution, blending apparel design, digital content, and marketing to create a cohesive and engaging collection launch. By uniting bold aesthetics with an authentic lifestyle message, Endless Summer resonated with Hatchet Apparel’s audience, embodying the freedom and spontaneity of the season.