Blackeye Roasting Co. is a coffee roastery in Minneapolis that produces ready-to-drink cold brew coffee, aiming to bring cold brew from a niche market into the mainstream. For this project, I designed a clean and contemporary coffee cart as well as a collaborative drink identity that reflects Blackeye’s artisanal influences, appealing to both the morning coffee connoisseur and the everyday coffee consumer.

This project marked my first experience with product design, and I approached it with a focus on creating functional, visually appealing elements that conveyed the brand’s premium quality and artisanal nature. I carefully considered materials, form, and user experience to ensure the coffee cart was both practical and stylish. The visual identity carried through to the packaging design, using bold imagery to capture the essence of Blackeye’s products, which also translated seamlessly into the design of the website, where consumers can directly purchase and subscribe to their favorite brew.