Best Buy
Branding, Digital Design, Print, Visual Merchandising
Joining the Best Buy team during the latter half of their company-wide rebrand, I was assigned many tasks that highlighted my collaboration, concepting, and execution abilities. There, I created and assisted with brand collateral details within a team of Creative Directors and Designers. I executed document creative concepts with direction and purpose, adhering to type, layout, and graphic details according to design briefs. Throughout my time at Best Buy, I balanced pushing my creativity while staying within the boundaries of the established branding system, ensuring each design remained true to the company’s vision while introducing fresh, innovative ideas.
My responsibilities included design and presentation decks, exclusive campaigns, and additional assets. Key tasks involved concept development and execution while ensuring alignment with customer experience goals. Through collaboration and attention to brand consistency, I contributed to the successful evolution of Best Buy’s visual identity during the rebrand.
Design by nicksgood
Agency Best Buy
Design Elements Visual Identity, Web & Mobile Design, Print & Layout Design, Marketing & Advertising, Environmental Design, UI/UX, Motion Graphic Storyboarding, Illustration
Objective: Develop a visual/infographic for marketers to have on their walls that shows the demographic profile of our HTTF shoppers including sex, age, income, and ethnicity. Visual is intended to help keep the diversity of our customer base top-of-mind so that individual marketers can be champions of driving diversity across the work they execute.
Earth Month Campaign
Objective: Take credit for all the ways Best Buy can help consumers lead more environmentally responsible lifestyles.
Design & Application Brief used to pitch designs.
Branded Environmental Graphics
Objective: Create pre-approved on-brand environmental graphic options for various corporate spaces.
Purpose: Communicate the Rallying Cry and Guiding Behaviors. Reinforce company values. Encourage conversation, innovation and creativity. Provide more updated work environment that aligns with our new brand more closely.
Direction: Design brand graphics that work with the architecture of our corporate building using existing brand elements – Portraits, Lifestyle images (in-store and in-home), Brand Colors, Rallying Cry, Guiding Behaviors, Values. Use photography to bridge the building’s architecture and our clean/modern graphic style.
FIT Small Footprint
Objective: Create lifestyle imagery for the in store Health department. Design elements include the backer for totems, backer for inline gondola, and header.
Lifestyle
Residential + Iconography
Iconography