As a Digital Designer at Target, I focus on prototyping and designing mobile-first experiences for Apparel & Accessories, creating digital content that enhances guest engagement and drives conversions on Target.com. Collaborating with cross-functional teams, I align brand strategy with compelling digital experiences, ensuring a seamless and user-centric approach to e-commerce.

My role combines strategic thinking with hands-on design execution, developing interactive storytelling, motion graphics, and intuitive UX/UI solutions. I work closely with marketing, product, and engineering teams to address the evolving needs of the market, adapting quickly to changing trends and customer preferences. At the same time, I push my creativity within the boundaries of Target’s established branding system, ensuring that each design remains on-brand while introducing fresh, innovative ideas.

By leveraging insights, iterating on feedback, and staying ahead of industry shifts, I help shape a more engaging and conversion-driven digital presence for Target's brands. Through continuous collaboration, I contribute to brand launches, seasonal campaigns, and an optimized shopping experience, ensuring that we meet both immediate and long-term market demands.