For William Bolton’s Happy Camper Tour, I led the design of tour merchandise, promotional assets, and stage visuals, creating a cohesive brand experience that amplified the tour’s identity. From merch graphics to scrim banners and digital advertisements, my work blended bold aesthetics with strategic branding to connect fans to the energy of the live show.

My role focused on merchandise design, tour branding, and marketing visuals, ensuring a seamless integration across apparel, stage design, and promotional content. Collaborating with photographer Gibson Hazard, I contributed to the tour’s visual storytelling, crafting dynamic graphics that resonated with William Bolton’s audience. Through digital design and branding, I helped shape an engaging and immersive fan experience that extended beyond the stage.