As the Designer for the Meet Ivy Lifestyle Guide, I crafted an immersive, handwritten-style booklet that embodied the brand’s ethos and storytelling. Distributed at the Agenda Show in Long Beach, this guide introduced the Ivy Longboards lifestyle through authentic visuals, hand-drawn typography, and compelling narratives that resonated with the skate and surf community.

My role blended creative direction with hands-on design execution, ensuring the guide aligned with Ivy’s brand identity while fostering deeper engagement with its audience. By integrating illustrative design, thoughtful content strategy, and an organic aesthetic, I helped shape a tactile brand experience that left a lasting impression at one of the industry’s premier trade shows.